What is more important to you: protecting your digital footprint or enjoying personalized digital services?

Both because I want to enjoy but also protect my digital footprint

Protecting your digital footprint is easily more important than personalization. If we start prioritizing personalization then we are destroying innovation and openness, and we are making ourselves stay in these echo chambers. If everything we read and see is personal then we will never hear another person's opinion or views. This also ruins empathy since we lose our connection to other people.